21Days of TD
I teamed up with our content and production staff to spearhead a 21 Day campaign leading up to Tim Duncan's jersey retirement. From each NBA Championship to relationships with Pop, TP and Manu to the little things that made Timmy who he was - this campaign is something I'm very proud to have been an integral part of.
Kawhi's First All Star 'Campaign'
In 2016 Kawhi Leonard was named a NBA All Star Starter - the first Spur to being voted in since Duncan in 2000. This grassroots campaign showcases what I can do with little resources and little support by repurposing and revitalizing old content, capitalizing on new Twitter tools, and tapping into one of the most loyal fan bases in the NBA.
#ManuGonnaManu
A simple statement became a trend among fans, broadcasters and players and it all started with a tweet. Over two years later Manu Gonna Manu is the first reaction among Spurs fans when the beloved Ginobili does what he does. It's simple effective and catchy. Along with Grandpa Juice it's become a staple for Manu plays and reaction.
